The Choices at Holland Windsor, a Luxury Community Breaks Occupancy Record

Property achieves 100% occupancy in less than a year

Within months of completing construction, The Choices, a 252-unit gated property with beautiful, traditionally-styled brick townhomes and garden apartments with one, two or three-bedroom floor plans, is fully leased.

“This is a stunning property,” said Emily Caplan Nied, part of the development team behind the project. “We wanted something unique that made a rental community feel like home. The Choices is the only community in the area that offers rental townhomes in addition to traditional garden-style apartment homes. Some units have garages and even pond views. All of the spacious floor plans feature nine-foot ceilings, gourmet kitchens and full-size washers and dryers.”

The common area amenities are even more spectacular than those of the individual apartments - a stunning zero-entry swimming pool, grilling stations, fire pit lounges, a clubhouse with theater room and 24/7 fitness center. The location is ideal with easy access to all four cities, the military bases, and the Kroger Marketplace and Walgreens across the street.

According to the developers, “the popularity is no accident.” The Choices was built by an affiliate of the Jaffe Caplan Fleder companies, which has been developing and operating multifamily properties in Hampton Road for over 60 years “With this development, we have added significant value to the City of Virginia Beach. We have always considered Hampton Roads a strong community for multifamily investments. The Choices is the crown in our multifamily portfolio in this region. We look forward to discussing opportunities for the development of our other properties in the area with local leaders.”

The Choices engaged Drucker and Falk (DF) as the leasing management company. DF has been successful in leasing this development to 100% occupancy in less than a year from completion. While the industry average is much longer Matt Smith, regional manager stated “We have a fabulous leasing staff paired with a unique apartment mixture of townhomes and large one, two and three bedrooms. Additionally, the rents are a great value for the luxury product.”

Learn more about The Choices at Holland Windsor at www.thechoicesapartments.com or call at 757- 208-7999.


Founded in 1938, Drucker + Falk is a full service real estate and investment firm managing a diverse portfolio of more than 30,000 apartment homes and approximately 3,000,000 square feet of office, retail and industrial space in nine states. In addition to managing a broad range of properties, including class A+ to affordable apartment communities, mixed-use and all types of commercial properties, Drucker + Falk partners with clients on developing new properties, renovating and repositioning assets, converting historic properties to unique, upscale apartment homes and offers commercial leasing and sales services. For more information see www.druckerandfalk.com.