Multifamily Management - Marketing Services
Drucker & Falk’s marketing department is second to none, offering a full complement of professional marketing and promotional services. A National Director of Marketing is supported by Regional Marketing Managers and a Web Manager to deliver the very best information, coaching, marketing evaluation, and more.
The marketing team provides access to marketing support 24 hours a day, 7 days a week through the company’s Virtual Marketing Department. Here, on-site team members may access a marketing idea board, marketing flyer templates, electronic greeting cards designed specifically for the renter, discounts on marketing and promotional products, and much more.
Regional Marketing Managers work extensively with on-site communities as marketing coaches, helping them set and achieve goals related to the promotion and leasing of their communities. Past marketing coaching programs have led communities to improve occupancy by as much as 18% in ninety days. Carefully researched and written strategic marketing plans are created for the apartment communities, outlining the target customer, unique selling propositions, emotional selling propositions and step by step marketing actions to be taken.
Shopping reports and internet shopping evaluations are performed twice each year on all communities. Through this evaluation process, Drucker & Falk is able to identify and correct weak areas in leasing performance. |
